Wednesday, August 18, 2010

Do You Have Buyer Momentum In Your Business?

In this report I want to talk about how you can move from just making money on the internet to putting yourself in the position where you can create an unbelievable amount of wealth. It doesn’t require that much effort and this is what I’m going to cover in this report. There’s something very important that needs to be discussed and that’s momentum. On the internet
there are two kinds of momentum. Once you understand this, you can understand how this force
actually works. You can put it to use for your benefit as well the benefit of the people that you want to give value to. There Are Two Types of Momentum There are two different kinds of momentum you need to be aware of. These are: Action Momentum Buyer Momentum
Action momentum is any time a person takes an action in your direction to move towards something you want them to do for their benefit. This could include filling out a survey, submitting a question, completing a questionnaire, clicking on a link, requesting a downloadable audio, watching a video, downloading a report, subscribing to your newsletter or even shipping them a product. This is the very first thing that we get, but what we need to do is convert that action momentum into buyer momentum. It’s not really a huge secret because a lot of people
already understand this. They’ll give you something for free and then offer you an upsell of some kind. This is usually a one-time offer. I often have conversations with people that are excited
about how their one-time offer is performing and I will often ask them what’s next. Not surprisingly, most people don’t have more than their one-time offer. If potential customers don’t take them up on this offer, they give in. The customer is eventually shuffled away in an email list and their original action momentum is lost. Although many of these people think they’re doing
well with the one-time offer - and compared to a lot of people on the internet they probably are - there’s something even more powerful called buyer momentum. The Importance of Buyer Momentum In order to understand buyer momentum let me ask you a question. Have you ever gone to the grocery store intending to buy just one thing and then come back with more?
Of course you have. It’s human nature to do so and it’s just part of how we’re designed.

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